Going Head to Head: SEO vs SEM
Which is better for business marketing: SEO vs SEM?
SEO (Search Engine Optimization) refers to getting your website to come up in the "free" or "organic" rankings, where as SEM (Seach Engine Marketing) refers to paid channels using PPC in Google AdWords.
Traffic matters. Search results matter. Reaching prospects and generating ROI matters too.
Depending on your goals – do you want an organic, long-term investment, or are you looking to pay for short-term with instantaneous results? No matter what - get to know your numbers, and then crank the engine. Business is business.
Determine your best online marketing strategy: http://flip.it/V.A3S