How to Setup Google Analytics

We discover that 90% of the time - GA IS NOT SETUP CORRECTLY. It is the single biggest reason for missing out on sales. A properly configured GA on any e-Commerce site is a KEY TO SUCCESS.

I am constantly AMAZING & SHOCKED at how often we meet e-Commerce business owners who are unaware of GA and it's incredible power and necessity for success. This often stems from their website administrator or out-sourced "IT guy" simply not living up to best practices. 

The first key is to ensure your Google Analytics is setup to correctly track all of the metrics required for your online success. There is no turning back the clock here, so GA will only gather and report on data from the point in time from which it is properly configured. This data is used to draw statistical and factual insights to guide you on the best actions to optimally manage your site. 

So how do you know if your GA is setup correctly? Here are the first few items to check that your GA has:

  • Tracking codes setup
  • Account/Property/View level configurations & controls
  • Data Integrity (e.g. filtering out bots or traffic from within your organization)
  • Goals setup (e.g. a sale, file download, e-mail address provided, etc.)
  • Sales funnel setup (at what stage are you losing people?)

This one blog post is not enough to cover every possible nuance of setting up Google Analytics (GA) properly. Fortunately, the talented folks over at Google and MOZ have a tonne of helpful information available online. Here's a couple of great links to start learning about Google Analytics:

Feel free to drop us a line, as our team of digital marketers have 20,000+ man-hours of experience working within Google Analytics! Let's get yours setup correctly.

Content Team

All the people over here at Mynt

Free Initial Consultation

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form

More of our stories from

Tiered Pricing

3 different ways

What's an Online Marketing Review?

and why you need it now

How to get wholesale orders online

Wholesale eCommerce is twice the size of b2c ... whoa!

How to Setup Google Analytics

You think you have GA ... but it isn't setup correctly.

To show pricing or not?

What B2B sites are doing now.

Next Generation Digital Commerce

Why upgrade to Magento 2.0

B2B E-Commerce Trends of 2016

Follow these guidelines. The results are magical.

Top Considerations when Upgrading eCommerce

There's always a next level ...


All Topics